In this era where the digital landscape is as contested as the physical, the art of communication has evolved into a sophisticated dance of imagery, rhetoric, and timing. In our latest episode of On Background, we delve into a striking example of this modern-day digital jousting: Pierre Poilievre’s housing mini-documentary, a piece that has not only garnered millions of views but has also become a centerpiece in the ongoing social media war.
Joining me is Cole Hogan, a digital strategist and Principal at Earnscliffe Strategies, whose insights into the mechanics of digital strategy are as sharp as they are enlightening. Together, we dissect the layers of Poilievre’s video, examining how it has become a significant play in the Conservatives' broader strategy.
What makes Poilievre’s video a subject of such intrigue? It's not merely the content, which adeptly taps into the current housing anxieties of many Canadians, but also the method of its delivery. This video is a testament to how the Conservatives are mastering the art of social media, not just to reach an audience, but to resonate with them.
Our discussion takes a fascinating turn as we draw parallels between the current state of Canadian politics and the world of professional wrestling. This comparison, while seemingly out of left field, offers a unique lens through which to view the theatrical elements of political discourse and the role of persona in public perception.
In a landscape where attention is the hardest currency to earn, Poilievre’s video stands out as a prime example of how to capture and maintain this elusive commodity. It’s a lesson in the power of narrative and the importance of meeting the electorate where they are: online and ready to engage.
This episode is not just for those keen on the intricacies of digital strategy or Canadian politics, but for anyone interested in the evolving nature of communication and persuasion in the digital age. Join me and Cole Hogan as we go On Background, offering insights that are as relevant as they are riveting.
Tune in, and witness how the battle for hearts and minds is being waged in our time, one click, one view, one share at a time.
I think it’s generous to qualify PP’s propaganda as an documentary
.. Have you actually begun conflating Propaganda & Documentary ? Why ?
I’ve yet to view the video & will take advantage of ‘listening’ to your conversation thanks !
Later will ‘listen only’ to the Poilievre Campaign Video for the first time
& later, this weekend will review it visually & with sound..
I’ve avoided Mainstream Media & their ‘Panels’ commentary in this regard..
at 72 & with my background in Documentary hardly need the clutter or noise..
To pretend Poilievre is not a Classic Case Study of Narcissism In Action is laughable..
not sure I’ve ever witnessed one so talented at Extracting ‘Popularity via Attention’
no matter how dismal their ethical vacancy, caustic & toxic personal way of being..
not to mention a backtrail so indicative ‘this is who they really are’ ..
I look forward to hearing your Podcast, thanks !